PPC/Social Ads Specialist

What to Expect:

Wonderist Agency is a full-service marketing agency that supports almost 1000 dentists around the country. We pride ourselves on ditching the old fashioned marketing model of stock photos and templated sites. We strive to tell our clients’ stories with bespoke brands, impactful photo and video shoots, and stunning website design. We also provide ongoing services such as SEO, PPC, Social Media Marketing, and Funnels to help our practices get butts in seats. (Here is a great example of our work: precisiondentalbowlinggreen.com)

We need a skilled PPC Specialist with the flexibility to turn on your heels when priorities change, the thoughtfulness to do what’s in the best interest of the team, and the desire to always produce your best work. 

We’re a team of over 55 passionate marketers nestled in sunny San Diego. We are walking distance from local hangouts, bars, and the famed Liberty Station. While many companies simply check the required boxes when it comes to culture, a well-balanced team and positive office culture has been the core of our success from the start. We are a social team at heart, and  have embraced a hybrid work model where  team members come in at least two days a week. This allows us to work from home and have flexibility, without altogether forgoing the excitement and moments of collaboration and inspiration you can only get from in-person time. Not to mention, we also genuinely enjoy spending time together and socializing.

We celebrate new ideas and prioritize a culture of trust and respect where team members can grow and take risks. Each quarter we host events under our four cultural pillars; health & wellness, personal & professional development, social good, and social. We are proud to have been named one of San Diego Business Journal’s  Best Places to work in 2018, 2021, 2022 and 2023, made the Inc 5000 Regionals Fastest Growing Companies 2021, 2022, and 2024, made the San Diego Business Journal’s Fastest Growing Private Companies list in 2019, 2020, 2022, and 2023 and made the Inc. 5000 for the last 4 years! 

If you work at Wonderist, you likely enjoy a challenge, appreciate autonomy, actually care about clients, and are looking for a team that you can enjoy being part of.

Job Description:

The PPC Specialist will work collaboratively with our team to build, manage, optimize, and evolve our PPC and Social Ad client accounts. Driving quality conversions for our clients through Google Ads and Social Media Ads is at the heart of this role. As a PPC Specialist, you will be responsible for developing and executing data-driven strategies, continuously monitoring and optimizing campaigns, and providing expert guidance to both clients and internal teams.

Your role extends beyond the day-to-day management of campaigns. You will be expected to uncover actionable insights, develop innovative processes, and contribute to the overall growth and success of our clients' digital marketing efforts. This will involve close collaboration with various departments, such as web development and client success, to ensure a comprehensive approach to PPC and Social Ads.

As a PPC Specialist, you will demonstrate a deep understanding of the ever-evolving digital marketing landscape, staying up-to-date on the latest industry trends and best practices. You will leverage this knowledge to create compelling ad copy, optimize landing pages, and develop targeted keyword strategies that maximize ROI for our clients.

Essential Functions:

The PPC Specialist will be expected to know the ins and outs of PPC and Social Ads campaigns and how to best execute them.

• Pay-per-click strategy: Develop and execute data-driven PPC strategies using keyword analysis, A/B testing, and campaign optimization. Uncover actionable insights to maximize ROI and continuously monitor campaigns to ensure alignment with client goals.
• Landing page optimization: Collaborate with development teams to create new and optimize existing landing pages for maximum PPC conversions. Provide strategic guidance and direction for landing page development across various content management systems, such as WordPress, HighLevel, Unbounce, and Webflow, ensuring alignment with campaign objectives and best practices.
• Understanding of Google Suite: Demonstrate a strong working knowledge of the full range of Google products, including Google Ads, Google Analytics, Search Console, Google Tag Manager, Gmail, and Google Drive.
• Keyword Research: Conduct in-depth keyword research to inform new and existing PPC campaigns. Monitor search term trends and utilize tools such as SEMrush, Ahrefs, and Google Keyword Planner to identify high-value opportunities. Develop and implement new campaigns from the ground up based on keyword research findings.
• Campaign Reporting: Monitor and speak to monthly performance reports on clients' Facebook and Google Ads campaigns, focusing on KPIs. Demonstrate proficiency in utilizing business intelligence dashboards to monitor campaign status, troubleshoot as needed, measure success, and provide data-driven updates and recommendations to client success managers.
• Ad Copy Creation: Craft engaging, positive, and authentic ad copy for Google Ads and Facebook Ads, adhering to best practices and platform-specific constraints. Develop ad content that highlights the unique selling propositions and differentiators of client accounts. Write compelling landing page copy that maximizes visitor engagement and leverages quality score opportunities.
• Client Communication: Lead PPC and social ads discussions during client kick-off calls, onboarding meetings, and other client interactions as needed. Provide expert guidance and support to the client success team and other departments when client communications involve PPC and social ads topics, ensuring clear and effective communication of strategies and recommendations.
• Data Analyzation: Examine PPC campaign data to uncover actionable insights that inform strategy and drive the development of new processes. Implement these processes efficiently to enhance clients' PPC performance continuously.

Core Competencies:

• Strong Communication: You will be the subject matter expert regarding Paid Search strategy and responsible for relaying updates to our team; you must be personable, professional, and responsive. There is an intuition needed in this role to differentiate between moments when an email will suffice and when you need to pick up the phone.
• Deadline-driven: Take ownership of assigned projects and consistently provide timely updates on the status of projects. Demonstrate a strong commitment to meeting deadlines while delivering high-quality work.
• Strategic Thinking: Proactively identify opportunities and goals for clients, developing targeted strategies to address their unique needs. Collaborate with other departments to assess the feasibility and execution of innovative marketing ideas. Confidently present data-driven recommendations to clients and internal team members, demonstrating expertise in PPC and social ads.
• Obsessive Attention to Detail: Maintain an exceptional level of organization to ensure no detail is overlooked. Deliver and maintain fully-optimized, high-performing marketing campaigns that drive consistent results for clients. Demonstrate an unwavering commitment to precision and quality in all aspects of campaign management, recognizing that success relies on a meticulous approach to detail.
• Analytical Mindset: Consistently measure the success of all efforts by their return on investment for clients. Proficiency in creating new ad campaigns and analyzing their performance, distilling complex data into clear, concise insights. Effectively communicate results and recommendations to clients and team members in a straightforward manner, ensuring a shared understanding of campaign performance and opportunities for optimization.
• Solutions Oriented Problem-Solving: Be proactive beyond the call of duty and swiftly reactive when there's a need to right any wrongs. Analyze problems by gathering and organizing relevant information, identify cause-and-effect relationships, and present appropriate solutions.
• Client-Centric Mindset: Prioritize the client's best interests in all decision-making and actions. Maintain a laser focus on providing a marketing channel that maximizes the client's return on investment and supports their overall practice goals. Ensure that all strategic decisions and optimizations made on client accounts are aligned with their objectives and contribute to their long-term success.
• Continuous Learning: Embrace the ever-evolving digital marketing landscape by staying up-to-date on the latest industry trends and best practices. Demonstrate a commitment to ongoing professional development to deliver cutting-edge strategies and exceptional results for clients.‍
• Task Prioritization: Effectively manage a large volume of client accounts, skillfully allocating resources to address their needs and ensure optimal client satisfaction. Demonstrate sound judgment in prioritizing tasks and accounts based on urgency and importance, adapting to changing circumstances as needed.

Personality Musts:

Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should have a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and puts forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire. 

Minimum Qualifications:

• Google Ads Certified
• 2+ years Google Ads experience.
• Bachelor’s degree in a related field (Marketing, Website Development, Digital Media, etc.)

Bonus Points for Applicants With:

• 2+ years of agency experience
• 1+ year experience healthcare marketing experience
• Google Apps Script experience
• Facebook Social Ads experience
• Basic understanding of HTML/CSS
• SEO Experience